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Is Article Marketing Effective? |
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Written by Mark Thompson
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Monday, 30 June 2008 |
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Every webmaster knows that to gain ranking positions in search engines you need to build links. This usually means hours at a computer submitting your site to directories and emailing other webmasters requesting reciprocal links. There is another way of getting links which often overlooked and complements your current link building strategy, writing articles.
by MarkThompson
Every webmaster knows that to gain ranking positions in search engines you need to build links. This usually means hours at a computer submitting your site to directories and emailing other webmasters requesting reciprocal links. There is another way of getting links which often overlooked and complements your current link building strategy, writing articles.
Every website owner needs fresh content. This keeps the search engine spiders coming back and indexing the site on a regular basis. Writing articles and distributing them is an excellent way of providing fresh content for webmasters while ensuring yourself a back link. In this article we'll provide some answers for commonly asked questions.
What should I be writing about?
It is always easier to write about what you know to start with. Once you develop your writing skills then you can move on to subjects you need to research. Always make sure that the topic is related to the site that you are promoting.
How will people locate my articles?
When you have finished writing and checking your articles you will submit them to article directories. These are like online libraries where the articles are listed in categories. Webmasters can copy the articles from these directories and use them just so long as they keep all the links in the articles live. You'll need to make sure that you have added a resource box to the bottom of your article that contains your links.
Won't people just remove the links?
This does sometimes happen but it is often a genuine mistake. If you find one of your articles without live links a quick email to the site owner is usually all it takes to get the links restored. By using a unique pen name or a unique phrase in all your articles you'll be able to trace them through Google much easier.
What length should the articles be?
There is not set length of article but anywhere from 200 words to a maximum of 3500 words is normal. Personally I usually aim for 350 -500 words as this usually sits nicely on a page
What is the ideal number of submissions?
There is no definitive answer to this. Personally I try to make each article unique and submit it to only 1 site. This is not as difficult as it sounds if you have the right tools at your disposal. Try to monitor the results you get and if you are getting good links from submitting to multiple sites then carry on doing it.
How many Articles should I write?
The more you can write and distribute the better. It all depends on how comfortable you are with writing. This is my second article today while my wife has written 10. Set yourself a target to start with. For example try to write 1 article before your first coffee.
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