Advertising

What's the REAL Reason?

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Written by MFlynn

Tuesday, 25 March 2008

by MFlynn

What's the real reason that people buy your product or service? It's probably not because of your professionally designed website, colorful logo, or refrigerator magnets. It's because they believe that your product or service will benefit them. That's all they care about. Everyone is constantly on the lookout for products and services that offer benefits that are important to THEM.

One really good way to discover all of the benefits that your product or service has to offer is to write down

"Someone would want to buy my product or service because..."

then, start listing the benefits. Here's a sample.

"They can lose weight"

"They will be in better health"

"They can look better in their clothes"

Finished with that part? Good. Now DIG. Look at each of those benefits and repeat the same process for each one. Here's an example

"People buy my product so they'll drop some weight"

"So they can look better"

"So they will be in better physical shape"

"So they can get more dates".

Repeat the process again and again. Keep digging.

This is a really easy way to uncover all the benefits that your product or service has to offer. Include them all in your copy and ads. You never know which benefit will be exactly what your market is searching for!

Writing effective ads and copy is all about being able to get into the "head" of your client or prospect. And being able to let them know that what you have to offer is the solution that they've been searching for.

About the Author:

Before you write another ad or direct response campaign, be sure to check out these little known secrets used by top copywriters to produce killer online and offline promotions. You can use them too. Find out how by going here http://www.secretcopywritingblueprints.com blueprint for copywriting profits

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