Pet Food...They Know We Know | Print |  E-mail
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Written by Susan Thixton   
Monday, 21 April 2008
Something I've noticed lately with pet food advertising - 'Made with Real Beef' or 'Made with Real Chicken'. What? Like there's fake Beef and fake Chicken? Unfortunately when it comes to pet food - yep, there definitely is fake meat! And most pet owners have gotten wise to some of the hugely inferior meat ingredients that go into pet foods - so the marketing wizards of pet food have changed their tactics. They know we know.
by SusanThixton


Something I've noticed lately with pet food advertising - 'Made with Real Beef' or 'Made with Real Chicken'. What? Like there's fake Beef and fake Chicken? Unfortunately when it comes to pet food - yep, there definitely is fake meat! And most pet owners have gotten wise to some of the hugely inferior meat ingredients that go into pet foods - so the marketing wizards of pet food have changed their tactics. They know we know.

What they are counting is, is that pet owners don't learn more. They are counting on most pet owners won't flip the bag or can of pet food over - checking to see of there is by-products or chemical preservatives in the ingredient list. They are also counting on AAFCO and the FDA to keep the existing pet food regulations - allowing them to use fake meats and make false claims on their labels (AAFCO regulation PF7a - allows a pet food label to "include an unqualified claim, directly or indirectly"). This means that 'real beef' on the label doesn't have to mean real beef is inside the pet food.

Ok, so they know we know and now they are directing their advertising to what they think we want to hear. Sowe raise the bar and we know more. Our pets are far more important than any marketing trick or the few seconds it takes to read a pet food ingredient list. The pet food ingredient by-product and all of it's variations such as chicken by-product meal, beef by-product meal, meat and bone meal, and so forth are left over animal parts not used or allowed for use in human foods (chicken feet, intestines, spleens, and worse). By-products are just a start, but an important start to keeping your pet healthy. Read the ingredients for every food or treat you give your dog or cat!

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