BAPE Line Of Clothing: A Look At Popular Culture

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BAPE Line Of Clothing: A Look At Popular Culture

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Written by Chris Channing

Tuesday, 08 April 2008

by ChrisChanning

You may not know the name in particular, but you have more than likely seen the BAPE line of clothing in popular culture. It is apparent that the clothing line has taken the hip hop and rap communities by storm- as we can see by music videos and popular movies debuting with characters dressed in BAPE.

BAPE Makes A Debut

BAPE, short for "A Bathing Ape," is a Japanese company that specializes in new-age trends and sporty clothing. The company caters mainly to hip hop and rap personas, although it extends its reach to several stereotypes.

Nigo is the founder of the company, who created the establishment in 1993. Since then, he as been aggressively marketing the product at concerts, to friends, and to anyone interested in his creative designs. As a result, Nigo has endured a vast success and has now expanded the business to several countries.

Today's Fashion And BAPE

Today, the brand has spread to several countries. There are several stores in not only Japan, but also in the United States in prime locations such as New York City. Clearly, Nigo has done well for himself as both a designer and an expert marketer.

But most of the marketing for the clothing line has come from big-name artists such as Jermaine Dupri or Kanye West. Both hip hop artists are commonly seen featured with the clothing line in their music videos, which are viewed by millions worldwide. This has given the clothing line worldwide recognition.

Creativity Sells For BAPE

BAPE was a creative clothing line from the start, which has led to much of its success. Even the best marketing skills in the world couldn't sell a product like Nigo has. But in Nigo's case, he had both the marketing skills and the creativity to produce a truly phenomenal product.

Specifically, BAPE commonly uses "loud" designs in their apparel. It isn't uncommon to see contrasting colors, many shapes or images, and overall a busy looking design. This is a change from the norm, which is to have simple colors that blend moreso than contrast.

The BAPE brand doesn't just stick to shirts, however. They get a large amount of business from hoodies, jeans, and shoes too. The shoes in particular have been quotes as being similar to the Nike "Air Force 1" brand shoe, which had previously done exceptionally well on the market. In a sense, Nigo duplicated the success of the Air Force 1, and even took it to a next level with the BAPE sense of creativity.

Closing Comments

The popularity of the clothing lines BAPE offers is still running strong. Because it is indeed so, buying BAPE clothing is safe from the "one month trends" that sometimes plague the fashion industry. Likewise, it can be seen as a longterm investment as the clothing line isn't going anywhere soon.

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