Clients and students who read my blog often have many questions. "How do I begin testing and tracking? Can you help me split-test and track my sales copy?"
Ask for an opinion about long copy, and you will get it! People think that it doesn't work, it's old-fashioned and nobody reads it. Well, I'm here to tell you that reports of the death of long copy have been greatly exaggerated. Long copy sales letters are not dead.