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Adwords Tip: Are Your Adgroups a Disaster? |
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Written by Kirt Christensen
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Sunday, 01 June 2008 |
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Google's Adwords program is a fantastic resource for generating traffic to your website, high-quality and very targeted to boot, but it does take time to learn the "ins and outs" of the program.
by KirtChristensen
Google's Adwords program is a fantastic resource for generating traffic to your website, high-quality and very targeted to boot, but it does take time to learn the "ins and outs" of the program.
...And that's a ton of pressure when it's your credit card being billed for every click!
So, here's some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:
An important measure of your Adwords account is how effectively you have your Adgroups arranged.
Don't fall into the oh-so common trap of only creating a couple of adgroups per campaign and then stuffing them with hundreds (or thousands) of keywords.
Save yourself lots of pain and frustration, don't do this!
Trouble in that you're be playing Adwords like an amateur, and end up "rack rate" for your clicks instead of "wholesale", you'll suffer from lower CTR's due to poor relevance of your ads, and most likely you'll be nailed with poor quality scores.
Remember always, "relevance" is the key to unlocking Adwords!
And since it's impossible to write ads that are targeted, specific and "relevant" for hundreds of different keywords all in the same adgroup, you need to "break out" keywords into their own adgroups.
For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!
Even for lower traffic keywords, have no more than 15 to 21 keywords per adgroup.
After you "break out" the keywords into new adgroups, notice how much easier it is to write extremely focused ads, using the keyword(s) as much as possible in the ads.
Your click-through rates and ROI will increase almost without fail, along with lowering your per click cost!
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords pay per click, he's the man! Only registered users can write comments.
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