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Are Affiliate Marketers All Con Artists? |
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Written by Carl Pruitt
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Wednesday, 23 April 2008 |
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Many people shy away from the great opportunity that affiliate marketing provides because, frankly, they associate this type of marketing with ripping people off. They believe they are going to be pushing or "hyping" people into products those people don't really need or want.
by CarlPruitt
Many people shy away from the great opportunity that affiliate marketing provides because, frankly, they associate this type of marketing with ripping people off. They believe they are going to be pushing or "hyping" people into products those people don't really need or want.
Yes, of course there are dishonest affiliate marketers. Just like there are dishonest teachers, doctors, lawyers, cooks, landscapers and (insert just about any job here). We can never get away from the fact that there are dishonest people in every profession.
The question you've got to consider, though is - Is affiliate marketing itself dishonest? I'm here to tell you no. I know that while you are looking for an opportunity to work at home, you've probably had 50 people want money up front to let you know about the latest opportunity. I've got to tell you, that isn't what affiliate marketing is really all about.
With a recession starting, many people have a real need to make extra money without sacrificing their family life. Affiliate marketing is truly an opportunity to have the income you need from that part time job (and hopefully later full time) but still be in control of your time and your life. Most important, you can be in control of the results.
The key principle that you must wrap your mind around is that affiliate marketig isn't selling anything. Affiliate marketing started out as just another form of advertising for businesses which had good products but no advertising budget yet. Whoever came up with it was a genius. Now businesses of all sorts are using it to promote their products.
It is up to the business and the product to handle the selling process. The affiliate marketers job is to creatively find out who needs the product already, where they hang out and look for information, then make sure those people know about the product. It really is that simple. Grasp that principle and everything else will start to make sense.
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