Blogging For Visitors - Increasing Your Website Traffic | Print |  E-mail
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Internet Business - Marketing
Written by Theo McLanahan   
Wednesday, 12 March 2008
If you want to get more visitors to your website (and who doesn't?) you should look at starting a blog. Blogs are an excellent way to get visitors engaged at your site, and open communications with them. These tips will help you use your blog to generate traffic.
by TheoMcLanahan

First of all, make sure you're posting regularly - at least every other day. If your blog is updated regularly, you're giving your readers a reason to return often. If your posts are timely and helpful, you'll become known as an expert in your market.

They will turn to your blog as a way to seek answers to their questions. Posting regularly also develops a relationship between you and your customer. They will get to know you and trust your opinion.

By installing a feed burner onto your blog, you will make it easier to keep in contact with your customers. Your readers will be able to subscribe to your blog and choose to have new posts delivered right to their email or computer's homepage. There are several services to choose from, and you can get a basic service for free. Setting up the service is easy; you simply install a small piece of HTML code onto your blog.

It's also a good idea to have a "blogroll" on your blog site. This is basically a list of related blogs that you feel will help your readers. When you link to other blogs this way, they will see it and often will link back to your blog. This can help to widen your audience by reaching readers on other blogs. Just make sure the blogs you link to are related to the subject of yours.

One of the easiest ways to drive traffic to your website through your blog is by linking back to the site every time you write a new blog post. Whenever you add a new article to your main website, post a teaser excerpt on your blog along with a link to the full article on your website.

It's also a good idea to link to existing articles from your blog, particularly if they are suddenly timely again. For example, if your website has an article about Halloween costumes for kids, post a new link to it on your blog every year around Halloween.

When you start using these tips on a regular basis, you'll see an increase in visitors to both your blog and your website. Track your stats so you can see which methods work the best, and continue to do more of those.

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