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Business Card Raised Ink Printing Has New Full Color Option

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Written by Bcard Man

Wednesday, 04 June 2008

by BcardMan

Raised ink printing is a high quality printing method used to make business cards for many years. This kind of printing, additionally termed raised thermographic printing, allows the ink on the paper media to extend up on the paper surface so one can feel it on the paper. This raised ink feel is considered to provide a more memorable higher quality feel than a plain flat printed business card.

To create the raised ink a powdered polymer is applied to the printed ink prior to drying the ink. Then when the ink is dried the ink that the powder stuck to dries with a raised feeling of thickness above the flat surface of the paper. Sometimes, it is desired to have only part of the ink raised so some of the ink is dried before the powder is applied. This portion of the ink will stay flat. It is only the portion of the ink that is wet when the powder is applied that will end up having the raised feel.

Most of the time raised ink printing is kept confined to main single color. Extra colors adds to the difficulty of the printing procedure. If two or additional colors in a design need to be printed quite close to together, then there is frequently another handling charge because the printing requires tighter registration than usual. Printing designs of 3 or additional colors has been a rarity due to the increased difficulty and costs it causes in the printing process.

A basic alternative to aid in giving more color is the use of a colored paper to print on. This must be thought through thoroughly because ink colors will reflect different on different colored backgrounds. Alternatives on colors, strength, plus texture of card media can give a big quantity alternatives for planning out a card design.

Another option which can add complexity and cost to the raised ink printing process is whether a design requires the ink to be printed to the edge of the card. When the design requires the ink to extend to the edge of the card it is called a full bleed to that edge. This also causes additional handling difficulty in the process which is usually covered again by optional additional costs for each side of the card the printing ink must come in contact with.

In recent years there has been the evolution of a 4 color choice to the raised ink procedure. Cards can now be printed full bleed on all edges, through a full 4 color printing process and have the whole printing raised. As a case in point, you might fill the front of the card with a color photograph and have it all raised. For now this process is only available on heavy weight bright white glossy paper media. It definitely extends the alternatives offered for thermographic raised ink prints.

This concludes our technical brief on the raised ink printing process. Its time to move on and use your new knowledge and your creativity to produce raised ink business cards that can give your business an outstanding and memorable promotion.

About the Author:

Simply communicate your instructions by email so Galleria Ventures can freely design raised ink business cards to brand your business to success. Also, check out the new full color raised ink printing process.

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