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Determining What to Charge Someone Attending My Teleseminar |
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Internet Business -
Marketing
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Written by Theo McLanahan
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Wednesday, 26 March 2008 |
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Offering a teleseminar can help you increase your mailing list, gain new customers, and reach out to your existing customer base. You can choose to offer a teleseminar for free or you can choose to charge a fee. Setting a price on your teleseminar can be tricky, and there are a few things to consider before you make your decision. The following are a few things to consider:
by TheoMcLanahan
What is the reason you are offering this seminar? If the purpose of the seminar is to increase your mailing list or to generate press for a new info product, you may wish to offer the teleseminar for free. The way you will make money is to market to your new list or to make money off the sale of the info product you are promoting. If your purpose is instead to make money, you may wish to do some research as to what similar teleseminars cost, then charge according to your research.
How large is your current audience? The amount of traffic you currently have and the size of your current mailing list can help you determine how much to charge. If you have already established your website and receive a nice amount of traffic and have built up a mailing list, you probably have a lot of people that are willing to pay good money for the information you are offering. On the other hand, if you are trying to establish yourself as an expert and gain traffic, you may want to charge a lower fee. After you have established a larger audience you can increase the price you are charging.
Are you creating new customers or reaching out to repeat buyers? As you know, it is easier to market to your existing customer base. If your goal is to create new customers, charging a smaller fee can motivate them to try your teleseminar, even if they are not that familiar with you.
Your existing customer base will be more willing to pay a higher fee, as they are already familiar with you and the type of information you provide. Another marketing technique would be to offer your existing customer base a special discount on the price of the teleseminar.
For example, pretend you have a cooking website and you created an ebook about tips on cooking with kids. Consider offering an exclusive, free teleseminar for people who have already bought the ebook. Some people will take the teleseminar call, and for those who can't, offer them a recording of the call for free.
Have you thought about interviewing an expert, and charging them an interview fee? Other business owners may jump at the chance to pay you for being a part of your interview, and gaining your existing audience. If you charge the presenter a fee, you can adjust your prices for customers- either offer it as a smaller price or for free.
Most importantly, be sure to listen to your market. If you set your price at $29.95, and your seminar wasn't as successful as you would have liked, next time try offering a special discount of $19.95 and see if that helps your sales.
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Last Updated ( Friday, 28 March 2008 )
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