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Fast and Easy List-Building

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Written by Ray Edwards

Tuesday, 06 May 2008

Today's subject is one that I get asked all the time - how can I build a list quickly and easily?

by RayEdwards

Today's subject is one that I get asked all the time - how can I build a list quickly and easily?

Building a list is easier than you think.

The fact is the techniques of list-building are really quite simple.

These three tactics will help you to build your list quickly:

Use a "squeeze page". I find that, while everyone seems to know about the effectiveness of a squeeze page, few are actually doing it, or if they are, they're not using a true squeeze page. You must admit, it takes a little bit of backbone to say, "You don't get to see anything until you give me your e-mail address!" I promise you, though, use a squeeze page and you'll get subscribers, and you'll build your list. If you look at my squeeze page at www.rayedwardscopy.com, you'll see that I don't even offer an ethical bribe to get people to opt-in, yet my conversion rate for this page is about 38%.

"Ad swap" with other list owners. If you have an e-zine, find other e-zine advertisers and offer to run each other's ads. If you (or they!) don't run ads, contact them. Ask if they would be willing to promote your newsletter while you promote theirs. Simply write a couple of lines advising your readers to check out the new newsletter you just found. Don't forget the link! This is one of the simplest, most effective ways to build your list.

Use forum postings to get opt-ins. Provided you have an ethical bribe to offer to your subscribers - something like an audio, or a special report, or a pdf, or a piece of software - you can post to forums (posting good content, of course, no spam!), and in your signature line, most forums will allow you to say, "To get my 'Seven Tips on Building Your List', click here." That link leads them directly to your opt-in page. Now, do you think you can take twenty minutes a day, visit ten forums, answer people's questions (don't just post a blatant ad), provide good content, and include your signature line with your link at the bottom of every post? Of course you can! I get subscribers every day from this tactic, and I hardly have time to post to forums anymore!

You can get more information as well as free list building tips from our resource for the day, www.MyFirstListOnline.com.

About the Author:

For an inside look at the techniques of a top direct response copywriter, check out the membership site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.

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