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Finding a Niche to Target with Information Products

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Written by Carl Pruitt

Friday, 11 April 2008

by CarlPruitt

Before beginning to sell information products online, make sure that you are targeting a niche that will be profitable in the short-term as well as in the future. Your niche is simply a different way of saying your target audience.

Some niches, as you'll discover, aren't as profitable as others. You need to look at your audience and see if they're willing (and able) to spend money for the solutions they're seeking.

For example, golf is a very expensive sport. Typically golfers have money to burn if they believe you can help them improve their score or beat out their friends (competition) on the links.

Another potential target audience such as single moms on a budget may be reluctant to pay $67 for an eBook on getting organized, but if you target a different problem of theirs they are willing to pay. For instance, many may be willing to pay $47 for an eBook which teaches them how to make more money working at home than they make on their 9-5 jobs.

One good place to start is with online groups and forums. You can go to iVillage or Yahoo, Google groups, or Boardtracker and see what kind of groups garner the most posts. Men's groups such as AskMen might give you insight into what kind of information products this portion of the population might need that help you generate a handsome profit.

You're not just looking for a broad group of people to cater to - you're looking for those with a lot of problems. When you start creating your information products, you'll want to build an empire of products that all focus on the same niche, allowing you to market to existing, loyal customers who buy from you time and time again.

Sometimes, you'll find one large niche and then realize you need to build your information product line around a more targeted, narrow niche of people. For instance, parents in general have many problems you could address, such as raising smart kids, dealing with discipline, and saving money.

You can then narrow things down further to moms or dads and it is no stretch to dig even deeper and focus on something like parents of multiples or parents raising kids with physical ailments. Remember - your information product isn't really a product at all. It's a solution, and it needs to be marketed as something that will improve lives

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