Advertising

How High Is The Demand For This Product?

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Written by Kirt Christensen

Sunday, 20 April 2008

by KirtChristensen

There can't be anything more dispiriting than putting together your website and then having to wait for people to just "come" to it. Waiting for your birthday when you are a kid. That is the reason that the premier element of your online world is how you manage your PPC.

In just a few minutes you can produce an ad campaign with Google that will send people to your site. Like lightening you can make new thing and create modification on Google.

Don't be in a hurry. Being hasty can lead to big trouble.

It's really easy to blow money on PPC management-you can pick a keyword, write an ad, and get a bunch of visitors who cost you money but have no chance of ever wanting to buy something from you. The following question will help make sure you don't buy the wrong kind of traffic for your web site. Ask this:

How Many People are Looking for this Product?

The answer to this question will help you be realistic with what you expect. It may also help you keep disappointment at bay if you find out later on that Google can't get the new customers you were hoping for. Should that happen, the chances are that you will find other less well-known traffic sources that are just as profitable but the competition is not as stiff.

In just a few seconds you can have a good idea of the traffic. Look up the useful search term selection tool at http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK). Put in a few of your main keywords and overture will show you the number of searches its serves over the last month for each of the terms.

Take this example; the products in your skin care company are for slowing the aging process. Just suppose you are just starting out and want to use Google to bring in more visitors. Where can you start?

To start with, get a starting list of potential keywords. Here is what we brainstormed:

skin

beauty

acne

cosmetics

makeup

cosmetic surgery

dermatology

anti-aging

wrinkles

oils

moisturizers

This is just a starting list. Here is what we find out if we go on over to the keyword selector tool at Overture and see what kind of searches they got in the last month. This is what came up:

skin 7,290

beauty 5,006

acne 1,872

cosmetics 1,862

makeup 1,796

cosmetic surgery 1,736

dermatology 622

anti-aging 503

wrinkles 485

oils 390

moisturizers 120

Notice what's going on here:

The keyword "skin" got over 60 times as many searches as the bottom term, "moisturizers." That term may be one of your most valuable players.

When you run your Overture inventory search on any one of these keywords, you'll invariably get a list of irrelevant terms as well. Those will become your negative keywords.

There are a huge number of people who may want skin-care products but who'll use different word combinations than are on the lists we've come up with. So for a successful PPC management, we'll need to brainstorm for more, and then search Overture's tool again.

The results from Overture indicate that we could get ten or even an hundred thousand US searches in one month using the top keywords we found.

About the Author:

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc advertising management, he's the man!

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