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How To Get A Top 10 Listing With Google |
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Written by Lucas Heijn
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Thursday, 08 May 2008 |
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When you set up a shop you need customers to be successful. Every person that walks in through your door is a potential customer. The more traffic you have through that door the more chance you have of making sales. On the internet it is the same. To get that traffic to your site you either advertise using PPC and or optimize your site to get search engine traffic.
by LucasHeijn
When you set up a shop you need customers to be successful. Every person that walks in through your door is a potential customer. The more traffic you have through that door the more chance you have of making sales. On the internet it is the same. To get that traffic to your site you either advertise using PPC and or optimize your site to get search engine traffic.
Seeing as how a lot of your business will come through the search engines you need to make sure that you are listed in the top 10 or 20; Basically the first two pages. Here are some of the things you must do:
Choose The Right Keywords
First you need to do a keyword search. This will tell you what terms people are using to search your niche. Now you need to choose your keywords. This is very important. In your research you will see how many searches are done for a particular word or phrase. You need to choose those that have a good number of searches but not too much competition.
Long tail keywords are better than a single word. A long tail keyword is a phrase made up of from 3 - 5 words. Some words are very popular. Take for instance "Internet Marketing". If you did a search on this you will find that there are thousands of searches each month. You will also find that it has far too much competition. Your chance of getting your site listed in the top 10 using this keyword would be almost impossible.
Optimize Your Website
One of the most important things you need to do in optimizing your sites pages is the title tag. This tag plays one of the most important roles in Google search results. This is what Google usually uses for each of its listings.
The keyword phrase that your research has shown is the best to use should appear near the start of the tag and if possible again later in the tag. It MUST be used at least once in your title tag.
It is also important to have a unique title tag for each page.
Another thing that can help is having an XML Sitemap. This won't help your rankings but it will help Google index your site changes more quickly.
To eliminate or reduce 404 errors a robots.txt file is useful as well. This is the first file the search engine will look for when it visits your site to index it.
These are just a few of the thing you can and should do to help your page rankings and thus your listing position in the search engines. There are a lot of other thing you can do but they will have to be the subject of another article.
About the Author:
Lucas Heijn is CEO of LinksParadise a hosting company. LinksParadise specialize in hosting for home business. They supply a package that has been especially designed with business people in mind. They have a number of hosting packages one just for you.. www.my-web-host.com Only registered users can write comments.
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