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How To Get Free Targeted Quality Leads To Grow Your Business. |
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Written by Choice Harris
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Wednesday, 21 May 2008 |
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Are you still spending time on the phone making cold calls? Maybe you bought a lead list. For sure you're holding meetings or going to them, right? And all of us are trying to bring our friends and family members in as business partners. Those days have come to an end.
by ChoiceHarris
Are you still spending time on the phone making cold calls? Maybe you bought a lead list. For sure you're holding meetings or going to them, right? And all of us are trying to bring our friends and family members in as business partners. Those days have come to an end.
If you're still trying to build your business the way you always have, then your business most likely isn't growing very fast. Those old-school methods are no longer relevant to the way business is conducted today.
If you stop and think about it, people really dislike being solicited. The marketer is normally met with anger and rejection. People typically hate being approached without prior consent. So the old cold-market prospecting approach to build a business just doesn't work anymore.
This is where the internet has created an entirely new world of opportunity for everyone. A person can literally turn a simple thought or hobby into a business for little or no money at all.
Still, even with internet, the numbers are that 95% of home business owners fail in their business. The main reason for this failure is simply because they do not have the skills and knowledge to compete in today's market.
So what's the secret, or the key, to being able to make as a successful marketer today? Glad you asked!
The answer is really quite simple. As a marketer, you're in the business of selling to someone and/or getting someone to join your business. The ideal way to accomplish that is to have them welcome YOU or invite YOU. You never want to hound someone about your business, just as you wouldn't like someone constantly after you either. Am I right?
So there's one of two things you can do to effectively build your business...
1. You can continue to play the numbers game with cold-calling and hopefully make a sale (which is the way those 95% of people who fail take);
2. You can position yourself so that interested prospects try to find you, and contact you instead of you finding them.
If you want to grow your business then of course you'll go the second way described above. Now you're being perceived as in expert in your business, which is what the prospect will value when considering your business.
The prospect has sought you out, and is basically asking you to sell him your goods or services. You never have to worry about all the sales tactics that everyone else is using out there. As a matter of fact this isn't even about selling any more.
You're now in the position of a knowledgeable service provider who has expertise and is being sought out and pursued.
If you prepare yourself correctly you can be that individual that is sought after. Now when you make a phone call, people are excited that you called. The old days of getting hung-up can be over.
About the Author:
These videos have really changed the way I attract my prospects, and I think they can help you too. You can get free instant access to these free videos here... free targeted leadsOnly registered users can write comments.
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