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How to Increase Opt-In Page Conversions

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Written by Ray Edwards

Tuesday, 06 May 2008

Lately, Internet marketers have been telling me, "Ray, people don't opt-in to squeeze pages nowadays. They just don't opt-in like they used to". Do remarks like this have you nodding in agreement?

by RayEdwards

Lately, Internet marketers have been telling me, "Ray, people don't opt-in to squeeze pages nowadays. They just don't opt-in like they used to". Do remarks like this have you nodding in agreement?

Thanks to spam, fear, and paranoia, it's now harder than ever to get an opt-in. Used to be you could put a form on your web page that said, "Sign up here to get e-mails." Literally, you could use those exact words.

People would opt-in like crazy! E-mails, e-newsletters -- everything was so new and exciting. My, how things have changed. Today, we are deluged with e-mails. People are constantly changing e-mail addresses. People have multiple e-mail addresses - heck, some people even have a fake e-mail address that they never check, just to deal with all the spam.

Finding genuine opt-ins is challenging. Is there a way that you can ensure your opt-ins are from real people who will actually read your e-mails?

The good news is that you can increase your opt-ins, using simple proven methods that need little work.

Here are three tactics you can use to get more opt-ins:

Make a good offer. People don't want to opt-in unless they are getting something in return - a video, a special report, a piece of software. To most folks, opting-in is the same as begging for more spam. So you need to try a creative approach. Whatever your ethical bribe, make it stunning. Offer quality work with great writing and important information, something that addresses your readers' needs. Don't just offer the same old tired deals. Make it something that they can only get from YOU.

Use a bigger, "responsive" HTML button. Go to my website: www.RayEdwardsCopy.com and look at the button on the subscription form on my squeeze page. Notice that it's larger than most buttons you see on subscription forms. Notice also, that when you hover your cursor over the button, the background changes color from red to green. That is a subtle, psychological hint that takes people from "Stop" to "Go!" Yeah, that's a little sillybut, in my experience, it increases conversions. I can verify this through some colleagues of mine: Michel Fortin, Eric Graham - The Conversion Doctor and Armand Morin, as well. My recommendation is that you try this kind of button, too.

Don't allow distractions on your opt-in pages. Look again at my opt-in page. There are no distractions to compete with my opt-in button. Sure, there are legal notices at the bottom, but I need them there. Those legal notices are displayed subtly. When you click on the legalese, they open in small pop-up windows, keeping people on my opt-in page for longer.

While these suggestions seem very simplistic, they really work. Try them for yourself, and watch your opt-in rates soar!

About the Author:

For an inside look at the techniques of a top direct response copywriter, check out the membership site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.

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