How to Ruin Your Google PageRank

Sections

Syndicate

How to Ruin Your Google PageRank

| Print |

E-mail

Internet Business - Marketing

Written by Tom Sommers

Friday, 14 March 2008

All website owners and webmasters want a high pagerank (PR) for their site. A higher PR means a higher rank in the search engines and higher traffic volume. That's a no-brainer. The problem is that some things you do to try to increase your PR can get you into trouble. Some can end up only lowering your PR and some can actually get you banned from Google entirely.

by TomSommers

Let's start with the biggest issue. One way to get into trouble with Google, or any search engine for that matter, is to have too many outgoing links on a page. Why? Because the search engines are programmed to believe that pages with excessive amounts of outbound links are "link farms" and will either penalize, ignore, or ban your site as a result.

Adding new pages to your site won't increase your PR unless you understand how to link them properly. Each new page you add needs to be linked to an important page in your site. This is because Google won't index pages that have not been linked to other pages.

In addition to linking to an important page, that new page has to be linked to from at least one other page on your site. And there are some pages that you should not add to your site at all. If you have a lot of identical pages on your site, Google will consider them to be spam and you will get penalized for it.

You would benefit more by acquiring several links to low ranked sites that are new and still working on their PR. Why? Because these sites have several benefits over monster sites and can benefit your PR better.

The general consensus on the internet is that the best way to boost your pagerank is to forget about it and concentrate on the quality and content of your site. Make a high quality site that offers value to your customers and other people will naturally want to link to it. If you opt for an SEO (Search Engine Optimization) service make sure they are reputable and don't participate in the questionable linking schemes taking place.

About the Author:

For more on free online marketing tips go get the report we are giving away on how to get free traffic website traffic.