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Ideals For Better Business Card Composition |
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Written by Chris Channing
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Tuesday, 06 May 2008 |
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Business cards make the commerce and industrial world go round- meaning there is a large emphasis put on their use. If business owners and tradesmen are to be successful, more thought should be put into the composition of their business card.
by ChrisChanning
Business cards make the commerce and industrial world go round- meaning there is a large emphasis put on their use. If business owners and tradesmen are to be successful, more thought should be put into the composition of their business card.
Only a decade ago it was common to have only a few colors when considering the composition of a business card. This was due to the simple fact that printers were limited in what they could do, not to mention that printing costs could be quite high in older times. But today, printers are much more advanced and can produce true color images on business cards with little cost- something all businesses should take advantage of.
It is always important to take advantage of any inexpensive tricks of the trade- and thermography is one of them. Through this process, the lettering on a business card can be raised so as to give a special texture to the business card. And because it is indeed expensive, it's a very cost effective way to grab attention.
Gilded lettering and other glossy effects on text or the background of business cards also seek to bring attention to the card in question. These options are usually more expensive than other options such as multi coloring or raised print, although they do indeed do a better job at attracting the attention of the viewer. In most cases, a little extra money can go a long way.
Other business card fanatics are now resorting to distorting the common rectangle shape of business cards. Adding grooves, inset bevels, or even making entirely different shapes with business cards always warrants extra attention from the recipient. Although this is a nice touch, it is often unnecessary and will always cost more on average than the normal business card most are accustomed to.
There isn't always a need to follow crowds when it comes to business cards. In some cases, using exotic materials with a business card's design can mean all the difference. Obtaining custom carved wooden cards, metal, magnets, or even cloth all turn heads when presented. It is always sure to bring more attention to the card, although the prices are always drastically higher than the normal business card.
Technology has given the business world an interesting upgrade in many respects. Business cards can now be circulated on special CDs that retain the shape of the classic rectangular business card. Other "cards" are actually just wirelessly transmitted to other devices via wireless technologies- and don't cost a thing to distribute!
Overall, the business card world hasn't changed much since its inception. Newer technologies are seeking to change that, however, and it might not be long before all the print and ink business cards are a thing of the past. But until that happens, always consider the extra design effects that come from shaping, coloring, and even deforming business cards as we know them in order to receive extra attention from potential customers. After all, the extra attention can go a long way in the world of business.
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