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Increasing Podcast Reach By Marketing Effectively

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Written by Theo McLanahan

Thursday, 01 May 2008

by TheoMcLanahan

Podcasting is an exciting way to grow your website and connect with your customers. Like a website, a podcast needs to be marketed. Simply creating one and putting it on the internet won't attract much traffic.

You have many choices when it comes to marketing your podcast. One way to market your podcast and grow your list at the same time is to keep your podcast private. Simply set up a mailing list within your autoresponder for the subscribers to your podcast, and include the sign up link on your website.

Should you already have a mailing list, simply send those members an email letting them know you are offering an exclusive podcast- encourage them to sign up. You can also ask your affiliates to spread awareness about your podcast, and offer them the opportunity to buy advertising.

When ready to release your new podcast, send an email to those that are on your list. Be sure to include the downloadable link within the email. You can also market other products or services of yours to this list as well.

Depending on your goal (if it is to gain website traffic and find customers), you can make your podcast available to the public. There are many directories in which you can submit your podcast. People will seek out podcasts they may be interested in, and could easily find yours, even if they didn't realize that your website existed.

You will need an RSS feed added to your podcast if you are to submit it to a directory. This works similarly to a blog directory. This is a very simple procedure; there are many different feeds to choose from- try doing a Google search to find one.

iTunes is most likely the most well-known podcast directory. You can easily add your business podcast to the iTunes store. By following this link: http://www.apple.com/support/itunes/store/podcast/ you will be directed to Apple's Support page. Here you will find a form to fill out to have your podcast added. It will also answer any questions you may have.

There are also many other directories, and it is a good idea to submit to several of them. The more places you list your podcast, you increase your chances of someone finding your podcast. Podcast.com and Podcast.net are both large directories and great places to start. Again, performing a Google search will help you find more podcast directories.

About the Author:

Trying to get your internet business off the ground? Stop chasing income and treat it like a business. Visit the Internet Marketing Chaos website at http://www.netmarketingchaos.com for a hype-free look at how to build a business online.

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