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Learning How To Bid On Keywords

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Written by Brian Basch

Thursday, 17 April 2008

by BrianBasch

When you are creating ads for your Google Adwords campaign you will need to build them carefully around the right keywords. This seems like commonsense and many marketers have perfected this art. They do the proper research to find the best keywords.

There is another important factor in your pay per click advertising campaigns that does not revolve around keywords. This is to do with the searchers themselves. They rarely look beyond the first 5-10 pages of their search results.

In order to be seen an ad must be positioned within the first 5-10 pages of the search results. How can you do this? By paying more money.

For the savvy marketer this section is merely repeating what you already know. However if you are new to the game you might find this information helpful. Simply put Adwords is similar to a large auction. There is usually fierce competition for a keyword especially if it is popular. Only if you are dealing with very obscure keywords will you have less competition, but you will also have very few searches.

In essence this means that you could have many people competing against you for a keyword. This makes it difficult for search engines to place ads. It is really quite simple, the advertiser who pays the largest amount of money will get the coveted top position. This is good for the search engines who see this as a chance to make good money.

It does take time to find the correct mix for keywords and bids, as you test and try new things you will probably take some losses. Always remember that conversions are usually only 10% of your clicks and not every one of the clicks.

Nobody can deny the importance of keyword research but it is good to know that bidding is also significant. If you do not make sure your ad is in a good position you will not attract enough traffic to your ad, let alone sales. So make sure you fully comprehend the bidding process so that you can build a profitable campaign.

While working out the details of your Adword campaign be sure to keep these tactics in mind. Consider this, when you build a great pulling ad it is no good condemning it into oblivion. That is just a waste of time and money.

About the Author:

Brian Basch has been working with ppc search engines for over 4 years. He is an adwords expert and his expertise has significantly increased profits of numerous ppc campaigns. If you are in need of ppc management hire him!