Making Money Online is Easy With Product Recommendations | Print |  E-mail
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Internet Business - Marketing
Written by Tim Johnson   
Thursday, 13 March 2008
Recently, I have seen so many web sites use affiliate marketing purely by advertising. This includes putting up loads of banners with affiliate links, placing "click here" and "buy this" links everywhere possible, and just expecting people to click through and buy.
by TimJohnson

Wake up and smell the coffee! Chances are you could make a bit of money, but this doesn't even hold a candle to the massive potential earnings you are pretty much throwing away by doing this. Just referring traffic is not what affiliate marketing is all about.

As an affiliate, you are supposed to be someone who is a credible source of information. Someone who can be trusted, and someone who can in turn recommend a product. Without that element of trust, your efforts will not be nearly as successful as they could be.

The first step to building credibility is to give your readers, whether they be subscribers to your mailing list, or visitors to your web site, quality information that they can use. This way, in their eyes, you become an expert in your field, and as a result, someone they can trust.

If you just start right off the bat spamming people with product recommendations, what reason will they have to believe that these are worth their time? Avoid sounding like someone who is just out to make money; people want help, they don't want to be sold to.

As you slowly gain your readers trust, you can finally make product recommendations that will be taken seriously. Truth and honesty will score you the biggest points here. Be sure to outline how a product will directly benefit or help them, in a personable way. Don't be afraid to mention a negative aspect as well if needed, most products aren't perfect and people know that. By doing this, the reader will see your honesty, and will not feel as if you are just selling to them.

You should always promote products that you truly believe in and that you have personally tried. By recommending a junk product, you could ruin your credibility very fast. The best thing about recommending products you use is that you can later talk about specific aspects, such as a great chapter of an eBook, or an interesting function of a program, and in turn make more product recommendations which will sound totally natural.

To conclude, you can actually take these concepts and build a super profitable product review mini site, where you can use your genuine recommendations as landing pages. Use a review format, and people who are already interested in the product, who may already be ready to buy, but want an extra "unbiased" opinion, can easily find you. With this kind of site, making sales is easier than ever!

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Last Updated ( Friday, 28 March 2008 )
 
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