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Making Money with Your Audio Interviews

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Written by Theo McLanahan

Thursday, 01 May 2008

by TheoMcLanahan

Audio is becoming the "next big thing" on the internet lately. We're finding welcome messages on websites, audio blogging, podcasts, even audio newsletters sent out once or twice a month. Internet surfers are enjoying audio and today's technology is making it so simple for us to download audio to our MP3 players, listening to it whenever we like.

You can take audio files that you had for any interviews you are conducting for information products or articles and make money with them in other ways. You can do this in the following ways:

By offering a product upgrade: If you have already created a written info product (ebook or special report) and have conducted interviews while doing research for the product, you can then offer the audio files as an upgrade to the base product. For instance, if you offer the basic product for $19.99, you can include the audio files to the customer for an upgraded price of $24.95 or higher, depending on how much audio there is to accompany the product.

Product Downgrade: On the opposite side of the above description, you can use audio files as a downgrade to an existing product. If you have a coaching program that includes written guides, audio interviews with experts, and one-on-one or group coaching, you could offer the audio interviews as a downgrade for those who can't afford the whole package. For example, you could price the total package at $199, but offer the audios for those that want to "self-study" for a price of $75. Those that can't afford $199 will feel that they are getting a good bargain, and you will have turned a "non-sell" into a $75 sell.

By offering an audio information product: As well as offering an upgrade and downgrade, you can offer audio files as completely new information products. For instance, invite people who have purchased your product onto a teleconference line for a Q&A session. Record the session, then have it to offer to future customers.

As a seminar series: A seminar series is a great way to create buzz for your business, generate website traffic, and to make money. You should consider approaching other business owners that also interest your market, and ask if they can be a part of your seminar series.

If you already have a built up amount of traffic to your website, you may also be able to charge seminar presenters for a spot in your seminar series. Other ways to profit off the series is that after you have people be a part of the teleconference line or meet in a web conference room for free, record the seminar, then charge a fee for access to the recordings. You might also opt to charge a fee upfront, and give preference to paying customers only to the live seminars.

There are many ways to earn money with your interviews. Your readers will love to hear your voice, as well as the voices of other experts. Recording and selling the audio files of interviews can bring a whole new stream of income to your site.

About the Author:

Whether you're selling or buying collectibles, eBay is a great place to do it. In spite of all the other stuff being sold there, collectibles are still one of the biggest areas. Find out more about buying and selling on eBay on the Online Auction Advisor website. Visit http://www.online-auction-advisor.com for more helpful information.

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