Advertising

Manage Local Pay-Per-Click

| Print |

E-mail

Written by Kirt Christensen

Thursday, 17 April 2008

by KirtChristensen

A giant fraction of Google searches are local. Advertise your business locally and you'll get traffic and customers for a fraction of the cost of other media. This may sometimes reach more people than Yellow Pages ads; it's more traceable than billboards, and it costs you less than mailings and fliers.

The Kelsey group reports that of the millions of internet searches 60 percent are local. Others estimate that it is as many as 75 percent, but even if the percentage was only 20 that is still a whole boatload of searches targeted at locals.

No matter the percentage, local search is without a doubt the unexploited possibility in pay-per-click management.

Are you selling weight management programs, audio downloads, flat screen TV, or home loans nationally on Google? It is possible to do but it will be an uphill fight all the way so be prepared.

But if you're an accountant, plumber, painter, repair shop, or podiatrist, it's an easy victory. In most local markets, your internet competitors have no idea what they're doing.

This is a prime place for you to consult, with your neighbor businesses; setting up campaigns for them. Look at this: .

Hundreds of local businesses in your city spend upwards of $1,000 a month just on Yellow Pages ads, so these people are already spending money!

Yellow Pages sales persons help make people more aware of the online opportunities when they sell Internet Yellow Page listings. But that is Google or Yahoo ads.

Companies like Google are so busy dealing with existing opportunities, putting reps on the street to sell PPC to local businesses is a long way off at best. (There are rumors of partnerships with Yellow Pages companies though.)

In categories where mail order is impossible and you have to get it locally, the clicks are cheap. For example, rin Chicago, there are only six ads showing for the keyword "Brake Shop" and one of them is eBay. Nickel clicks, anyone?

Local advertisers that are knowledgeable about the web are quite rare. That most likely won't be changing soon either. There is a big difference between running an online store and a retail store. The saying "In the land of the blind, the man with one eye gets to be king", is only too true.

If you can accept the fact that many keywords will only produce a few local clicks a month, the return on investment (ROI) on what you do get is extraordinary.

About the Author:

Free 2 Hour DVD Reveals Proven Secrets to Success with Adwords! If you've been looking for info on " adword ", grab this DVD - just pay for shipping and handling and it's yours!

Only registered users can write comments.
Please login or register.