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Off Beat Ideas Can Increase Your Odds Of Success As Much As 370%

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Written by Stu McLaren

Friday, 06 June 2008

by StuMcLaren

Creative thinkers celebrate the off-beat. We are surrounded by an extremely competitive environment. My industry of information marketing, internet marketing, direct marketing in general, is very competitive. Hence, everybody is trying to out do each other. Being unusual can actually work in your advantage because it will guarantee that people will take notice of you. When that happens, it's not long before a lot of people take notice of you.

Jim Edwards is an example of someone who takes this idea of being unusual and different and puts it into his everyday practice. He does things differently, is on the edge and people love it! Some people subscribe to his newsletter, I Gotta Tell You, or tune into his Friday Night Smackdown, just to see what he might say. Jim is doing something different than everyone else and it can't be duplicated which makes more and more people want to listen to him.

Because of that, it ignites all kinds of energy and excitement, and interest in what he's doing.

All ideas spark excitement in creative thinkers, but what really ignites the passions are the new and original ideas and things that has not been thought of before.

Audio Generator and Instant Video Generator created by Armand Morin, Alex Mandossian, and Rick Raddatz is another good example.

Here are two products, two services that nobody has ever even thought of before. These guys have put it together. That kind of idea absolutely ignites them, and their imagination, and their excitement because creative thinkers celebrate the off-beat. They're trying to go where no one has gone before.

Of course, there's a huge amount of pride and excitement that comes from being the first to come up with a thought or a different ad campaign, or a story line, or even a headline that works, or a new product, or whatever. But off-beat and imaginative solutions are not just the hallmarks of creative thinking. They are the financial cash cows, and people pay more for unique ideas that they can't get from anyone else.

When you think outside the box, you pretty much guarantee that people are going to take a second look. In fact, there is data to prove that the more dramatically different your ideas are, the higher the probability of success you will have in the marketplace. This was proven by Doug Hall, who founded the Eureka Ranch, and this guy basically gets paid by corporate 500 companies $150,000 for three days of brainstorming.

The opportunity arose to be trained by Doug and I have the absolute pleasure in experiencing how this whole process happens.

He has proven with study after study that you actually stand a 350% chance of success, higher probability of success in the marketplace, the more dramatically different your ideas are.

His study was confirmed by one in the Harbour Business Review and they actually found a 370% higher probability that your ideas will be successful in the marketplace, the more dramatically different they are.

As a wrap up: creative ideas will be rewarded monetarily, as much as they should be celebrated. The question is, will you celebrate your off-beat ideas and be the next person to push things to the limit in your niche?

About the Author:

Author, Stu McLaren has found out how real people all over the world are turning Unusual Business Ideas into magnificent moneymakers... and How You Can Too! These ideas are guaranteed to stimulate ideas and inspire you to get your own money-making Business Idea Off The Ground...Today! 227 Unusual Business Ideas

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