Online Video Search Optimization and Marketing Tips

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Online Video Search Optimization and Marketing Tips

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Internet Business - Marketing

Written by Mark Robertson

Friday, 14 March 2008

Online video and video search is HOT! You have surely seen all the buzz on the internet about sites like youtube, blinkx, etc... With this, bloggers have been writing posts about how to shoot video, how to upload videos to these sites, etc... However, few have provided information on how to get these videos seen and discovered. Here enters Video SEO.

by MarkRobertson

To ensure that your video gets seen and discovered on these search engines, it is important to first learn some of the technical aspects that are important to online video as well as search.

As with Search Engine Optimization for webpages and text content, keyword research is an important first step. Prior to optimizing your videos, you will want to obtain a keyword target list. There are however, some difference with regard to how users search for videos vs. website and webpages. Namely, most users include the word "video" when doing a search. Make sure that your keyword list contains several variations with the word video, Examples - car videos, car video, racing video, automotive videos, etc....

So, after you have completed your keyword research, I would also suggest that you take an inventory of the various video search websites. In other words, take note of which sites have the highest traffic, which channels and categories are the most popular, etc... You will likely want to submit your video to as many sites as you can but it will certainly be important to get your video on the more popular search engines as well.

As a side note, pay attention to the audience that is already searching for the terms that you identified in your keyword research. Are there closely related terms that you did not include? Take a look at videos that are similar in terms of the keywords that you are targeting and view the comments and feedback from users to find related terms.

Studies show that people who regularly provide user feedback tend to take frequent action on your uploaded video. This even includes visits to your actual website and end-point conversions.

If you can do this, it is always better to pick a video theme that is not saturated in terms of competition out there. As an example, a video about Tom Cruise will likely be very hard to optimize for as there are thousands of results for that search.

Nobody is interested in watching long and boring videos. Shoot or create short clips from your longer version of the video. This will make your video more interesting and crispier. People usually like to watch short clips online ranging from 1-3 minutes, as they are short and takes less time to download.

You can even put the actual branding inside the video, such as text or domain name or specific URL as a graphic in the video. Of course, getting users back to your website or business is one great result for doing video SEO in the first place.

So, if you want to get your video discovered, view, and consumed by more and more users, video search engine optimization is the way to go. This is a great new technique for getting maximum exposure to your business, and currently, this is such a new topic, that you can be one of the first to capture your keyword or theme with a video search result.

About the Author:

This post was written by Mark Robertson of ReelSEO- The Video Search Optimization Resource. For more information and tips on video marketing, please visit ReelSEO. If you would like to learn more about SEO - SEO Videos