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Optimize For Google - Getting To The Top Of The Search Engines |
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Internet Business -
Marketing
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Written by Noel Swanson
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Tuesday, 25 March 2008 |
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How is it done?
by NoelSwanson
Here we will help you develop a sensible strategy for promoting your website by weeding out all of the nonsense, myths and hype.
Firstly, what places a site in the higher rankings?
The reality is that all the search engines use their own, top secret, algorithms to rank sites. Their goal is to deliver relevant, accurate, and up-to-date information to their searching public. To achieve this, they are in a constant war against SEO experts who would seek to skew those rankings so as to put their clients at the top.
There are two "strategies" for getting top rankings:
"Black Hat Strategies" and "White Hat Strategies"
White Hat strategies deliver relevant, accurate, quality and timely information to help reinforce Search Engine design.
Black Hat techniques are ways of cheating that manipulate loopholes and other cheating techniques. These techniques do have the potential to work but do not last for very long as Google programmers are quick to fix the loopholes and ban you at the same time.
There are certain strategies that have been proven to work, have survived the test of time, and make sense for raising ranking factors, thus furthering the goal of the Search Engines:
1. Well thought out content that relates to your theme. The more the better. Search Engines are getting better at interpreting sites though a process called "latent semantic indexing" with is a more complex way of saying that artificial intelligence is being used to determine what the site is about, as opposed to simple what keywords are within. Littering the site with as many keywords as possible simply doesn't work anymore. Keywords are still required but now also require other phrases and words that are related to your topic keywords.
2. Links pointing to your site. Links coming from Authority sites are generally worth the most, as they are trusted sources of content. Links from so-called "bad neighborhoods" count for very little. Theme sites related to yours are worth more than non-related sites, ie political sites won't help you nearly as much as a pet site if you are likewise, a pet site. Search Engines don't penalize you for bad links coming into your site, but they certainly don't reward you for links from Free-For-All pages (FFA), link farms or other sites dubbed "bad." Google Page Rank is a good rough indication of how valuable a site is, the higher the better. PR is probably going to become theme specific, meaning that you may have a low PR for one theme but have a high PR for another theme.
3. Sites that are older -PR generally rises in time if all factors are equal. Sites that have been around for longer are more valuable than new ones due to this.
4. Fresh sites - In the Search Engine's quest to find hot news, they generally look to new sites and therefore give initial priority to the newer sites. SE's also look for links pointing to these new sites as they are sometimes a stepping stone to other new content.
5. Links OUT to authority sites are also worth points. But don't have too many. While you are not penalized for any bad links coming in, you can be penalized if you link out to bad neighborhoods.
6. The keywords themselves - obviously some keywords are a lot more competitive than others. Aim to get ranked for your most specific keywords first. If you are a local business, then tag on the name of your town or state to the keyword.
7. Original Content. Don't just use the same article everyone else is using. Search Engines are quick to filter out content that they find multiple times. One needs unique content, both on sites linking in, as well as your own. Search Engine's don't want the public to find the same information in multiple places.
About the Author: Noel Swanson recommends using an article submission service, which will be key in climbing to the top of Google Rankings. These services will help you submit articles to thousands of article directories; much more than you could do by hand.
Do you want Thousands of backlinks to your site ? - click here
Do you want to get unique content for your site ? - click here
Do you want to submit your articles to over 1200 directories ? - click here Do you want to start an article directory service ? - click here Do you want to boost your income and earn +800$/day - click hereOnly registered users can write comments.
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Last Updated ( Friday, 28 March 2008 )
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