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Productive E-mail Offers in 3 Phases

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Written by Kirt Christensen

Thursday, 17 April 2008

Why do some internet marketers make money so easily from their lists...while others struggle just to pull a few dollars out here and there?

by KirtChristensen

Why do some internet marketers make money so easily from their lists...while others struggle just to pull a few dollars out here and there?

One element of course is building a relationship with your list. Just because you have a list doesn't mean your list is listening to you...or even believes you. I'll cover this in another upcoming article.

Another key is offering something they can't keep themselves from accepting. It took a great amount of trial and error til I got the formula just right, and getting up in front of an audience and telling about it and the profits I made from emails was daunting.

My best in front of a live audience was $96,250 over a weekend...not bad for just my list with no joint venture partners or affiliates.

When creating an offer there are 3 'must have' steps to making an order producing one. You may want to include other things like a guarantee or testimonial section but these are the boiled down, basic must haves.

Step One: Offer a Unique Irresistible Benefit

What do they gain from the bargain? What are they getting?

Here is the benefit. Make note of the two other points, namely, unique and irresistible. What is it that makes your different from all the others? Why buy yours among all the other choices?

Without an answer to those questions you don't have a compelling offer.

Even if you're offering a product by someone else, you must come up with a way to make your offer unique and different. Don't just pile on bonuses haphazardly. Offer something just a little different from everyone else.

Step Two: Scarcity

Give the folks a good reason why they need to act now. Are the quantities available limited? Does the special pricing

Possibly you will have a time limit on the First Bonus and it extends only till Thursday. Possibly this printing of your item is limited to 65 copies. By not giving them a time limit you are allowing them to "think" about it until they forget it.

Step Three: Reason Why

Why are you extending this great deal to them? You can't be telling the truth. Customers think you are telling a tall tale. Other marketers are telling lies when they talk about scarcity. What reason is there for believing you now?

Why are you offering a deal that seems almost too good to be true? Did you purchase too many and you have to get rid of them at a loss? Do you have to earn money quickly to pay a tax bill? Does the product have some scratches on it?

When I did offers in front of a live audience, I told my subscribers. This was why I was offering such an incredible deal. I had to have a quick response, or I'd look stupid in front of 157 people. That's easy to understand...and easy for people to believe my motivation to make them a great offer.

About the Author:

Kirt Christensen, online veteran of 11 years, has built over a dozen different online ventures. Shave years off your affiliate internet marketing learning curve. Claim your $1 trial to his breakthrough internet business membership site!