|
Seven Business Names: Ideas To Never Rename Your Business |
| Print |
|
E-mail |
|
Written by Linda P. Morton
|
|
Wednesday, 30 April 2008 |
|
The right business name ideas help you to get your business name right the first time.
by LindaP.Morton
The right business name ideas help you to get your business name right the first time.
Seven business names ideas that will help you get it right the first time include:
Business Names: Idea 1 - Create numerous name options.
Business Names: Idea 2 - Choose a name that expresses what your business does.
Business Names: Idea 3 - Choose a name that leaves room for expanding into new products and services.
Business Names: Idea 4 - Choose a name that makes a positive impression on your business' target market.
Business Names: Idea 5 - Determine if any name options are taken.
Business Names: Idea 6 - Conduct target market research.
Business Names: Idea 7 - Know the sounds and meanings for each name option.
Business Names: Idea 1 - Create Numerous Name Options
You can't have too many business name options. Ideas won't all withstand the elimination process. So list as many as possible in a brainstorming fashion. Get ideas everywhere, but list at least ten business names ideas.
Business Names: Idea 2 - Choose A Name That Reflects Your Business
Unless you are fortunate enough for your name to truly represent what your business does, or to be a well-known celebrity within your industry, don't name your business after yourself.
If your last name is "Small" and you specialize in renting small equipment, then you can use "Small Equipment Rental." However, if you want to also rent large equipment, it will limit you.
Business Names: Idea 3 - Select A Name That Allows Expansion Of Your Business.
Consider possible ways that you may want to grow your business as you select a name. Then select one that will cover you if you grow your business in new directions.
To exemplify business name ideas two and three, let me tell you what I did. When I started my business in 2000, I named it Sulton Books. Sulton is a blend of my and my husband's last names. "Sulton" portrayed no message to add to the business name and "Books" limited my business to books.
After Sept. 11, 2001, the name developed a negative connotation. So I had to change it, incurring additional expenses. I renamed it "Best Books Plus," which enhances the business and incorporates more than books.
Business Names: Idea 4 - Select A Name That Leaves A Positive Image With Your Target Market
Consider how each business name idea will impress target market members. This requires knowing as much as possible about your target market members so you can select a final name that they will like.
However, remember that you're trying to avoid having to rename your business in the future. So don't link your business name to a target market to the extent that you can't expand into new markets without changing your business name.
Business Names: Idea 5 - Determine If Any Name Options Are Taken
It's vital to determine that none of your name options are already being used by other businesses.
You can search for trademarks that use any of you name options at the United States Patent and Trademark Office site. Eliminate all options that are a part of a trademark name to assure that you don't get sued and have to change your name later.
Business Names: Idea 6 - Research Your Target Market
Now, you'll need to find some representative members of your target market and what they think of when hearing or reading each name. Then ask them which name options that they like best.
While you're at it, show them your product and get their reactions to it. Sometimes their reactions will provide new name ideas.
Business Names: Idea 7 - Learn The Connotations And Hear The Sounds Of Each Name
You should consider the connotations and sound of the words in each because a name that sounds pleasant and flows well will generally work best.
To create a positive image, you must know how the words in each name option express different meanings across cultures.
Avoid mistakes like that of the American car company. When naming a model "Nova," no one checked to see what the name means in different languages. In one country, it means "no go." That meaning wasn't good for sales.
In Conclusion
By using these seven business name ideas, you will never have to pick another name for your business.
Only registered users can write comments.
Please login or register.
 Add as favourites (0) |  Quote this article on your site | Views: 67
Powered by AkoComment Tweaked Special Edition v.1.4.6
AkoComment © Copyright 2004 by Arthur Konze - www.mamboportal.com
All right reserved |
