Advertising

Seven Identifiers For The Cardiac Rehabilitation Target Market

| Print |

E-mail

Written by Linda P. Morton

Thursday, 15 May 2008

by LindaP.Morton

You can identify the primary cardiac rehabilitation target market with six major factors: age and gender, health care, work habits, adjustment to middle-age, willingness to change, and family connectedness.

Cardiac Rehabilitation Target Market 1 - They Are Mostly Middle-Aged Men.

The cardiac rehabilitation target market is primarily mid-life men. Men still have more heart disease than women, and middle age men are more likely to live to need cardiac rehabilitation than older men.

Cardiac Rehabilitation Target Market 2 - They Have Neglected Their Health.

Many men neglect their health throughout their lives unless a major health condition causes them to change. Many neglect getting regular health maintenance and exercising. They are also more inclined than women to be smokers and obese.

Cardiac Rehabilitation Target Market 3 - Work Habits

The men most likely to be the cardiac rehabilitation target market are workaholics, working 60 to 90 hours per week. In mid-life, many find their careers stalled. This leads to great stress and often to depression.

Cardiac Rehabilitation Target Market 4 - Adjustment To Middle-Age

Men often don't take mid-life changes as well as women do. They feel less like men as their sexual appeal and appetite diminish. They lose much of their sense of self as they lose physical strength. This leaves them feeling bad about themselves and adds to their stress levels, making them more likely to develop a heart condition.

Many participate in self-destructive behavior and refuse to talk about what they're experiencing. As a result, mid-life men often suffer heart attacks and other forms of heart disease.

Cardiac Rehabilitation Target Market 5 -They Have Strong Family Connections

How family connected, the men are often influences how well they pull out of the depression and adopt a healthier way of life. Although some refuse to do it for themselves, many will do it for their loved ones.

Cardiac Rehabilitation Target Market 6- Willingness To Change

Those who live through a heart attack or heart surgery need cardiac rehabilitation. The mid-life men who are willing to change their ways make the best cardiac rehabilitation target market. The mid-life men who don't get cardiac rehabilitation or don't stay with the rehabilitation process, and fall back into their former destructive behavior, will generally die within five years.

Thus, the best cardiac rehabilitation target market are mid-life men. The men who want to live enough to change their ways will complete their cardiac rehabilitation. They will also learn new tools and techniques for reclaiming their health. They will continue exercising more and eating more healthy foods even after their rehabilitation training is completed.

About the Author:

Get more information about this cardiac rehabilitation target market, see Profile for Mid-Life Men and Profile of Baby Boomers by clicking on the links.

Only registered users can write comments.
Please login or register.