Advertising

Split-Testing Sales Letters

| Print |

E-mail

Written by Ray Edwards

Tuesday, 06 May 2008

Clients and students who read my blog often have many questions. "How do I begin testing and tracking? Can you help me split-test and track my sales copy?"

by RayEdwards

Clients and students who read my blog often have many questions. "How do I begin testing and tracking? Can you help me split-test and track my sales copy?"

"What is Taguchi testing? Do I need to use it? What about multi-variant testing?" It really is a complex subject!

Well, here's some good news: split-testing is easier than it sounds. It's a simple, yet effective, technique to increase conversions and gain new clients.

Today, we include a link to Website Optimizer, some of the best split-testing software on the market today. And what's even better than great software? Great FREE software! It comes from Google, one of my all-time favorite sites.

This software is fantastic! It is very sophisticated. It performs like software you would expect to pay thousands of dollars for. It not only does simple split-testing, but it does simple multi-variant testing (if you can believe there is such a thing, and there is).

You can test everything - multiple headlines, sub-heads, copy, background, and graphic elements - all at once. And with statistically-reliable testing, you know that your results will be accurate.

I won't waste your time teaching you how to use this software. Google has already done that, adding great tutorials to their website so you can get started right away.

If you want to start testing, here's an easy way to begin. You will need an hour or less to get started:

Set up a Google account. Follow the link in this article.

Set up the first test. The Website Optimizer has simple instructions to help you get started.

Start your test. Just click and let Google do all the work. The software will run through all your copy, headlines, and so on, advising you which version will convert the most sales for your business.

As you can see, it couldn't be easier, and the price is right!

Interested in split-testing your sales letters? Check out the Website Optimizer today, and get started!

About the Author:

For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.

Only registered users can write comments.
Please login or register.