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Teleseminars: What Mother Never Told You about Them |
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Written by Jeanette S. Cates
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Thursday, 12 June 2008 |
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There are some things in life our mothers never bothered to tell us, simply because we would neither have listened to nor believed in what they had to say. They just decided to let us find out in our own way.
by JeanetteS.Cates
There are some things in life our mothers never bothered to tell us, simply because we would neither have listened to nor believed in what they had to say. They just decided to let us find out in our own way.
Bearing this in mind let me tell you a few things I have learned about teleseminars.
1. Although your audience cannot actually see you sitting there with your bad hair day and inappropriate clothing, they do sense your cheerfulness and enthusiasm. So, even if you are the only one in the room, make sure you get animated and smile a lot allowing your audience to pick up on this.
2. You're talking to "dead air" when you mute the line. This generally comes as a bit of a shock to most people on their first teleseminar. Many timesI have heard them unmute and then umnute again simply to make sure there is still someone out there listening to them. It's lonely out there when you think you are all by yourself. However, trust me, just because you cannot hear them breathing does not mean they are not there.
3. Half the registrants won't show. They have good intentions when they sign up - especially for a "free" call. But things come up. Even when they have paid to be on the call, they get caught in traffic, company shows up unexpectedly, the dog has to go to the vet, the kids have soccer practice, the last episode of "24" is on. Things happen. It's incumbent on you, the organizer, to remind them about the call - repeatedly. Then cross your fingers and "go on with the show."
4. It's a good idea to do the follow up work before the actual call. This is because after the call has taken place you are all fired up and the last thing you want to start doing is taking care of the fine details. After all, there is so much to do. The audio has to be edited, the page for registration needs changing, reminders by email have to go out, and you need the product set up in the shopping system. If, however, you prepare by doing some of this work beforehand, you will be able to enjoy the moments after the call so much more.
5. It takes 6 hands to do a teleseminar. You have to follow the call outline, check the recording levels, IM your guest, field questions via email and watch the clock. What to do? Get help! Hire someone to record the teleseminar. Ask someone to handle the question emails for you and ask the questions on behalf of the audience. Add operator service to your line. You can't do this alone - unless you're a split personality or very talented.
Consider yourself forewarned and forearmed about these lessons in teleseminars. But remember, I will know for sure you were not listening to a word I have said when you keep unmuting the line and asking if there is anyone out there on your next teleseminar.
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