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The Critical Mindsets To Building an Opt In Email List

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Written by Dennis Stokes

Thursday, 08 May 2008

by DennisStokes

Everyone wants to have a successful business right? There's always so much to do, but what you do needs to count toward making more money and staying with it for the long-haul. The very best thing you can do for long-term success in any business is building an opt in email list. All the people making it big on the Internet have made building an targeted email list a priority and they have been rewarded richly for it.

So you've decided that's what you are going to do to, so you do your home work and learn every technique about building an opt in email list that you can think of doing. After all the effort, you still find yourself scratching your head, because maybe you built a list, but you're not making any money from that list.

Unfortunately you could even be losing money because the cost and maintenance to building an opt in email list are more than the profits that you receive from the unresponsive list.

You think over and over... 'they say the money is in the list', but it might only be for the chosen few who are building an opt in email list. They must knows something you don't because of your total failure to even profit from your list. So you just say forget it and go on to the next big thing that's supposed to be making people a bundle of cash on the Internet

Even if you are resisting the idea of trying to build a targeted email list, DON'T. This needs to be a major piece of your business and a vital part of your success. Just be determined to learn it the right way and not give up until you are successfully building and properly monetizing your list. You will look back and really be glad that you did.

So what are the challenges holding you back from building an opt in email list? I'm sure you're already aware that there are many factors that are involved in successfully building an opt in email list and then monetizing it correctly. Other's have written whole courses and books on the details of this subject, but for the purposes of this article, I'm going to explain how you should be thinking even before you use any list building techniques. If you don't have these certain approaches, when building an opt in email list, all the techniques in the world won't help you.

What I'm starting to talk about is really the foundation for building an opt in email list. We can call it a mindset or the attitude you have when actively building and monetizing your list. There are 3 foundational mindsets that you need to have to really make a go at building targeted email list.

1-Focus on quality and not just quantity.

It's been proven over and over again that a smaller quality subscriber list will always out perform even a huge list with low quality prospects. Your mindset has to be to approach building an opt in email list with the addition of only quality prospects. It can be more difficult to do this, but in the long run you will be ensuring your long-term success, versus having to waste you time and eventually dump a list that doesn't produce.

But again it's going to take more work in building an opt in email list that's effective and profitable. This article isn't about the how's as much as the mindset or thinking that you use to approach your list. Again if you stick with the proper mindset you will have success.

2-There is only one person on your list. Many list builders make the error of communicating to all on their list like they were in front of them speaking at a convention. DON'T DO THIS. So what do I mean?

Communicate like you are talking to each person on your list individually. You must connect with your subscriber and make them feel like you are just talking to them when you send out emails to your list. Let's face it; they really don't want to be on anyone's list just to be on a list. They've joined your list because they feel you can help them out. They need you to help solve their challenges. Building an opt in email list means giving everyone on your list the feeling you are there just for them like you are right there talking to them.

Keep this in mind and implement it and you will have loyal responsive subscribers that will trust you and want to respond to what you have to offer.

3-Learn to build for that one perfect prospect and use that system over and over. What I mean by this is to build the squeeze pages, landing pages, marketing and advertising to attract the most targeted prospect. When you have perfected this process, keep doing it over and over.

Take a page from the life of Ray Crock, the founder of McDonalds. You've heard of them haven't you :-). This is a prime example of a man that built a great fast food restaurant. He developed it so he had the optimal experience for customers, hence optimal profits. And only then when he really had it rolling did he franchise it with a system that could be reproduced with the same results over and over.

It's absolutely a waste of time to just haphazardly pull prospects from anywhere, thinking they will eventually act on your offers. They won't and you'll be frustrated. It takes some work to building an opt in email list the right way, but it will be well worth it.

Some final words to wrap thing up. Building an opt in email list is done one person at a time. Don't try to talk to everyone, but focus on being personable and talking to one person at a time. Actually imagine they are sitting right next to you and you are talking to them. That's the feel they should have when you are communicating with them. Don't try to fake it. Be yourself and don't try to act like you're a big company. Even if you are a big company, don't act like it. You will have more response when you are personable and treat your subscriber or customer like you care.

About the Author:

Raise your business to the next level by building an opt in email list. Receive the free CD. Know the insider secrets to a profitable list. Visit and get your special reports on targeted email list and more. You are welcome to reprint this article - but get your own unique content version here.

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