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Top Ten Insights for Marketers About Student Spending

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Written by Linda P. Morton

Tuesday, 06 May 2008

Student Spending Market Research Insight 1: High school students spend a combined $187 billion per year.

by LindaP.Morton

Student Spending Market Research Insight 1: High school students spend a combined $187 billion per year.

Student Spending Market Research Insight 2: Students in high school earn nearly $100 a week from their jobs.

Student Spending Market Research Insight 3: College students together spend another $100 billion per year.

Student Spending Market Research Insight 4: While still in college, students often charge at least $3,000 on the credit cards. Some charge as much as $7,000 across four cards. It takes them a while to pay off the debt, but most do.

Student Spending Market Research Insight 5: High school and college students use the Internet differently. Most college students buy, but high school students search for free information.

Student Spending Market Research Insight 6: Male students like to shop as much as females. They got used to shopping for themselves because their mothers were too busy working to do it for them.

Student Spending Market Research Insight 7: Traditional advertising and hard sales don't work with today's students. In fact, these marketing tactics turn them off.

Student Spending Market Research Insight 8: The best marketing for today's students is word-of-mouth. If a peer recommends a product that's better than any advertising.

Student Spending Market Research Insight 9: Advertising that works with students show them in real-life situations, use humor, plays to their emotions, and features their music preferences.

Student Spending Market Research Insight 10: When making a large purchase like a vehicle, students want quality at a good value, good warranties, with reasonably-priced insurance coverage.

About the Author:

Marketers and business owners can get more insights from Market Research Student Spending. They can also get Target Market Profiles for college students and Generation Y.. You can get a unique content version of this article from the Uber Article Directory.