Top Web Marketing Strategies Include Designer Web Page Techniques

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Top Web Marketing Strategies Include Designer Web Page Techniques

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Written by Trisha Frauenhofer

Thursday, 08 May 2008

by TrishaFrauenhofer

Can you recognize a ten year old web page? If you think about it, it's pretty easy - it'll have lots of chunky text, with no hint of a style sheet. It may have a bunch of animated GIFs, and have a completely static navigation page. Sadly, most internet entrepreneurs start out making their web site vintage Beverly Hills 90210; even worse, many of those sites never get updated. If that sounds all too familiar, here are some Web Marketing Strategies we have to help you avoid the excesses (both antique and postmodern) for your web site.

First, aim for consistency, and usability above all else. Yes, we know splashing colors around is fun. So is putting in a jillion different types of interactive media. Ultimately, every single widget you add does one thing to your site: Makes it slow.

Worse yet, it makes it seem cluttered. Look to Google for an example of a de-cluttered web site. It's got a logo, a text box and three links on a plain white background, and it's the most widely trafficked web site in the world.

Another thing to avoid is the overuse of effects and images. Some sites use fade in and out, fancy page switchers and graphics. Although pretty, they can slow down the navigation significantly.

Choosing a good theme, colors and layout will compensate for avoiding some of the more fancy options. Keeping my page consistent with the use of common plug-in's and limited effects, is of great benefit with smart web marketing strategies and will be for you too if you implement it.

Because content is king, invest early on in tools that make updating and maintaining your content easy, whether it's as simple as a Wordpress blog, or a full on content management system like DruPaul. Use cascading style sheets (yes, they're a pain to set up), because they make changing the look of your site a lot easier down the road. Most of those sites that look like they date back to ancient medieval times do so because changing them is a hideous amount of work.

You want to reach as large of an audience as possible, so communicating clearly is crucial for web marketing strategies. Communicating on your web page is much like conversation in real life. If your information and what you always have to say remains the same, people will get bored and probably not engage you in conversation much with you. The same applies to your web page.

Similarly, if you do have content that requires user interaction, please keep it in the bounds of a widely established plugin: Flash, Shockwave, PDF and Java are all acceptable. DIVX, Windows Media, Quicktime and whatever else out there may not be - it depends on what you can expect people who're hitting your site would have installed as a matter of course.

About the Author:

Please visit Web Marketing Strategies to discover additional ways to increase traffic to your websites. Trisha Frauenhofer is an online marketing pro who loves sharing her most powerful online secrets