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Using Audio to Boost Conversions

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Written by Ray Edwards

Tuesday, 06 May 2008

by RayEdwards

In an earlier article, I explained how you can use audio to collect and share testimonials. Audio is also a great tool to increase conversions. If you're looking to boost sales, audio could be the secret weapon you've been looking for.

The best news is that it's easy to add audio to your site. By adding it to just three pages, you will boost conversions and make more sales.

The best audio tool that I have found is the Audio Generator at this site: http://newaudiomarketing.com. It's easy to use and very powerful. You don't just have to add audio to three areas of your site - most people end up adding even more audio once they find out how easy it really is!

Add audio to these three areas, and start boosting your conversions right away:

Your squeeze page. Just record the copy that is already on your squeeze page. You can try something like, "Hi, this is Ray Edwards, and welcome to my site. I can't wait to tell you all about my copywriting services, and how I can increase your sales, reduce returns, and help you build your business. To find out more, just fill in your name and e-mail address below, then click the submit button." That's a quick example off the top of my head, to give you an idea of how it should sound. Make your audio play automatically on this page. You may annoy a few people, but you will sell to a whole lot more. I've personally tested this for my clients' websites - clients like Jack Canfield, Mark Victor Hansen, and Alex Mandossian. In almost every case, autoplay leads to higher opt-in rates.

The sales page, right in your guarantee. Add a press-to-play button in the guarantee area of your sales page. Test data shows that this gives a bigger boost in conversions. People are reassured to hear a guarantee spoken - text just isn't that comforting, sometimes.

Order Page. Once again, I recommend using autoplay audio. When people click that Buy button and they reach the shopping cart or order page, they hear something like this: "Congratulations on making a great decision to buy. Remember, you're getting the following three benefits when you act now. Here's what you need to do. Just put in your name and your billing information. Double-check your credit card information to make sure it's correct before you click that submit button." Using an audio similar to this will increase the number of completed orders on your order page.

About the Author:

For an inside look at the techniques of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.

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