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What Makes A Good Online Business Directory?

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Written by Russell M. Stewart

Thursday, 12 June 2008

by RussellM.Stewart

Take a glance at the number of web directories in today's online networks - you'll find there are many and some have a specialisation, while others are general. Web directories cover various subjects such as business, web hosting, articles and ebooks. The majority of these web directories provide services by having a link base in one location as various listings, which allow the readers to find exactly what they want.

A business web directory provides a complete listing of businesses available, both online and those which are offline, but host websites. Other businesses find business directories very helpful, because it's easy to find any services or products they don't have through their own business. Even the general consumer gets some benefit from web-based business directories, because they can easily find the most suitable seller when making direct online purchases.

There are certain guidelines, standards and conventions that business directories are expected to follow, though there are no hard and fast rules. Reliable directories usually follow these guidelines.

Organisation - A good online business directory must be well-organised. Relevant categories and sub-categories must be carefully thought out and implemented. The navigation must be basic and user-friendly, with all the interconnected links in one area. A clean, concise layout is very important.

Updates - A fresh directory attracts more web traffic because everything is dynamic. Stale information only drives people off and having new links along with relevant details is a good way to maintain an online business directory. When a business directory is updated often, more businesses will submit links to them too.

PageRank - Search engines, such as Google, rank web pages according to its popularity and this is known as the PageRank. It's different from the rankings on organic search engine results. When a directory has a high PageRank, the links in it have better strength for driving traffic.

Keyword Selection - A high-quality business directory has to focus on generating traffic for their linked sites, so using proper keywords to direct visitors appropriately matters a lot. Instead of just showing a list of links, a good business directory helps you find the right business by keyword-based searches.

By using these key characteristics to determine if an online business directory is worth your time and effort, you can choose the highest quality directory, regardless of whether you want to post your own links or just find out about a specific company.

About the Author:

searching for an online directory then this website is for you. An internet yellow pages this online directory serves as a useful resource guide for all types of businesses a covers all sectors including finance, shopping, events, blogs and news.

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